Alyssa Shaffer has been writing, editing and thinking about better health, fitness and nutrition for a very long time—although that wasn’t always her intention. As a child, her most athletic endeavors involved climbing a large pine tree in her suburban New Jersey backyard, where she could hide away for hours and read a book undisturbed. She did always envision a career in publishing since graduating from the University of Michigan, though, and it just so happened that her first job at a small trade magazine covering the sporting goods industry dovetailed nicely with an awakened interest in running and fitness.
Flash forward through various staff consumer magazine editorial jobs, each giving her an in-depth and up-close view of the latest health, nutrition and fitness research and developments, plus a continued love of running (soon expanded to cycling, swimming and triathlons) and all-things exercise-related. She spent nearly seven years at Fitness magazine, the majority as the fitness director, where she also became a certified personal trainer and authored The A-List Workout, a book of routines designed by top celebrity personal trainers.
In 2008, Alyssa decided to return to freelance life for the flexibility it would give her to chase around after her young twins and for the opportunity to expand her in-depth health reporting and research for such publications as Prevention, Parents, Ladies Home Journal, Shape, More and Woman’s Day. She became a contributing editor for Prevention magazine and authored three more books on fitness and nutrition, including 2 Week Total-Body Turnaround (Rodale, 2009), Turn Up Your Fat Burn (Rodale, 2011) and Feeling Great: A Girls’ Guide to Mixing Fitness, Friends and Fun (American Girl, 2011).
In 2014, Alyssa joined the staff of Muscle & Fitness Hers magazine as the executive editor, where she enjoys helping women at all fitness levels achieve their personal best. She also continues to create content for a variety of outlets, including editing several SIP titles for Centennial Media, as well as several leading websites. She is always on the lookout for information on how to help others live smart, strong, healthy and happy lives.